When I interviewed at Netflix, one of the more interesting questions I got was a question Allison Hopkins asked me. She asked me to tell her about a time I had made a decision and, later, with the benefit of hindsight, thought to myself "oh boy, I did the wrong thing there."
It was a struggle to come up with a good answer. This was largely due to the fact that I've made a bunch of these sorts of decisions in my life. I pride myself on not engaging in analysis paralysis and on taking quick, reasonable risks. It's not always worked out the way I thought it would -- sometimes for the better (see my later post about Caffeinator), sometimes ... the other way.
And today (5/16/2011) someone pointed out to me an article about a Chris Anderson talk, where I encountered the term Hawthorne Effect. Suddenly, I was reminded of one of my most hilarious failures, and thought I'd take a moment to document it so it transcends its current status as one company's piece of oral history.
Hence this blog, and hence its name.